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  • Highway Equipment Company Thanksgiving Closure

    Published November 19, 2018

    Highway Equipment Company’s office and production facility will be closed Thursday, November 22, 2018 and Friday, November 23, 2018 so that our employees may celebrate the holiday with their family and friends. We will resume normal business operations Monday, November 26, 2018.
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  • HECO: Dependability, Integrity & Service

    Published October 17, 2018

    Our goal at Highway Equipment Company (HECO) is to give our customers everything they need to be successful. Whether they’re using a New Leader or Hi-Way product, servicing the product, or selling it, we want every person who touches our product to have everything they need to be successful.
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  • Iowa's Diamond in the Rough

    Published September 21, 2018

    Every year, the Des Moines Register recognizes Iowa companies and organizations as Top Workplaces based on surveys completed by the companies’ employees. This year, Highway Equipment Company (HECO) is proud to announce our employees’ survey results placed us in the top 25 (#23 to be exact)!
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  • New Leader Closed Labor Day

    Published August 29, 2018

    Our office and production facility will be closed Monday, September 3, 2018 in observance of Labor Day and will resume normal business operations Tuesday, September 4, 2018.
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  • Innovation in America's Heartland

    Published August 15, 2018

    Every day, people and companies are generating new ideas and creating new solutions to take the road maintenance and agricultural industries to the next level. Whether that’s through drone technology, autonomous vehicles, or something yet to be invented, there’s one thing we know for certain: these industries are not sitting still.
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  • Building Wells in Ethiopia: HECO Helping Others

    Published July 16, 2018

    While we at Highway Equipment Company (HECO) continue to make technological advancements to help protect this resource and achieve more with less (see Hi-Way’s Xzalt and New Leader’s NL5000 G5 for more information), there is always more a company can do – more we as people can do – to help those in need. That is why we started the H2O (HECO Helping Others) initiative in 2017.
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  • Summer Maintenance Shut Down

    Published June 21, 2018

    Highway Equipment Company’s (HECO) production facility will be shut down for annual maintenance starting June 30, 2018, and ending July 8, 2018. During this time, our Sales department will be available to assist you with emergency replacement of off-the-shelf service parts that can be shipped via UPS. All other requests will be addressed when we resume production on July 9, 2018.
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  • Sustainability at HECO

    Published June 13, 2018

    Respecting the environment without sacrificing productivity; historically, that was only a concept. Today, it’s a reality thanks to Hi-Way’s Xzalt and New Leader’s NL5000 G5 precision applicators.
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  • Memorial Day

    Published May 25, 2018

    On this Memorial Day weekend, the Highway Equipment Company (HECO) family is remembering all of our brothers and sisters who lost their lives while serving in the armed forces. Your sacrifice will never be forgotten. Your memory will always be honored. From our hearts to yours, thank you.
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  • New Leader First International Facility in Brazil

    Published May 3, 2018

    On March 5, 2018, Highway Equipment Company celebrated the opening of its new South American location, New Leader Comércio de Equipamentos Agrícolas e Serviços Limitada (New Leader Brazil). Located in Assis, São Paulo, New Leader Brazil represents HECO's first major step in its international growth. With dedicated sales, support, and training resources, HECO is excited to continue its commitment to excellence in South America through New Leader Brazil. For more details and relevant contact information, please see the full press release.
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  • New Leader Closed Good Friday

    Published March 27, 2018

    New Leader Closed Good Friday March 30th
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  • 2017 Top 10 New Leader Dealers

    Published January 24, 2018

    Congratulations to our 2017 Top New Leader Dealers
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  • New Leader Holiday Shut Down 2017

    Published December 6, 2017

    New Leader will have select hours during this holiday season.
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  • New Leader App Released

    Published July 18, 2017

    The New Leader Mobile app assists users in conducting a conveyor or catch calibration and determines calibrated CFR or Constant Numbers
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  • 2017 Annual Maintenance Shutdown

    Published June 27, 2017

    Highway Equipment Company Annual Maintenance Shutdown July 1 - July 9 2017
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  • New Leader Closed Memorial Day

    Published May 25, 2017

    New Leader facilities will be closed on Monday, May 29th in observance of the Memorial Day holiday.
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  • New Leader Releases the NL5000 with G5 Technology

    Published February 13, 2017

    New Leader is proud to introduce the NL5000 with G5 Technology at the National Farm Machinery Show in Louisville on Wednesday February 13, 2017.
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  • Thanksgiving Holiday Hours

    Published November 17, 2016

    Offices and Production Closed During Thanksgiving Holiday
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  • 2015 New Leader Top Part Dealers

    Published February 26, 2016

    2015 New Leader Top Part Dealers
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  • 2015 New Leader Top Equipment Dealers

    Published February 26, 2016

    2015 New Leader Top Equipment Dealers
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  • Ag In Motion - Guest Speaker

    Published August 7, 2015

    New Leader’s Product Specialist, Craig Fenstermaker, shared his knowledge at Ag in Motion farm show in Canada. See Craig discuss the productivity and efficiency of the John Deere DN345.
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  • New Leader is...Obsessed with Perfection!

    Published August 3, 2012

    Have you heard? The secret is out! New Leader is... obsessed with perfection!
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  • New Testimonial Video Available for New Leader

    Published October 6, 2011

    Jim Day of Pro Coop in Pocahontas, Iowa discusses how they use an L4000G4 with MultiBin to spread soybeans in the spring.
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  • New Leader Featured in Ag Professional Magazine

    Published March 1, 2011

    New Leader was featured in two different articles in Ag Professional magazine.
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